Insight & Opinion



June 5th, 2023

Kenco - Text-to-Win Promotional Website

We are very proud to have launched a promotional website for Kenco.

Kenco wanted to celebrate its 100th birthday and create brand excitement by giving some lucky consumers a chance to win either £100, £150, or £250 e-gift cards for Red Letter Days experiences.

Consumers were invited to text UPLIFT to a short promotional number and Grand Central had the responsibility to develop an application programming interface (API) which communicated the records of text entries to generate a unique link for the user to access the claim site, enabling them to enter their details and upload an image of their receipt.

Winning moments were seeded through the promotion randomly allocating prizes for consumers to win. Any prizes that were not claimed would be placed back into the prize pool to be won by the next consumer that entered. 

The promotion was built in partnership with VCG, the fixed-fee risk specialists.

Grand Central develops promotional, reward and corporate websites as part of integrated campaigns for some of the biggest brands and organisations. For help with planning, designing and building your digital requirements please contact us at / 020 8546 0150