Insight & Opinion



May 25th, 2023

The Glenlivet - Promotional Website

We are very proud to have recently launched a new promotional website for The Glenlivet.

The Glenlivet wanted to drive the rate of sale of their Caribbean Reserve, 12-year-old, and 15-year-old bottles by offering consumers the chance to win a 40-year-old bottle and a VIP tour of The Glenlivet Distillery in Scotland. There was also a late prize draw offering a bottle of The Glenlivet 12-year-old whiskey.

Grand Central was approached to design and develop a bespoke microsite integrated within the main brand website. Grand Central developed the site to support two phases, firstly the main promotion and secondly the late entry phase. In both phases, users were required to choose a route to enter based on whether they had a unique code from a bottle, or a receipt to provide proof of purchase. Once the user entered their details and proof of purchase they were placed into an offline draw. 

To support The Glenlivet in future marketing Grand Central developed an API, integrating with The Glenlivet CRM, allowing entries on the promotional site to automatically be transferred to The Glenlivet seamlessly and in real-time.

The promotion has been built in partnership with Element London, the bespoke prize fulfilment agency.

Grand Central develops promotional, reward and corporate websites as part of integrated campaigns for some of the biggest brands and organisations. For help with planning, designing and building your digital requirements please contact us at / 020 8546 0150