Echo Falls
Echo Falls Shopping Spree
Industry leading Accolade Wines, wanted to drive the profile of its brand Echo Falls across the convenience franchise Bargain Booze chain of stores. A bespoke activation was crafted, to focus on the UK's favourite Fruit Fusion range.
Our role:
- Ideation
- Activation
- Microsite build & management
National tailor-made activation
Target
Echo Falls has a strong female following; from wine newbies to brand locals who love refreshing fruity flavours, especially with the choice of a 5% or 9% ABV offering; depending on whether they are planning to stay in or enjoy them getting ready to go out.
The idea
Create an exciting offer to attract and engage Bargain Booze shoppers to encourage trial and purchase, that true to the Echo Falls brand, was fuss-free and sparked joy! A simple prize draw promotion, communicated across 250 stores, with two tiers of prizes to be won.
Grand Prizes
x5 £100 pre-paid debit card available to spend in a variety of stores/online stores
Runner up prizes
x1,010 Echo Falls branded tote bags
83,500
Entries (43% unique)
12,000
per week
