Jam Shed

Jam Shed - Spin to Win

One of the fastest-growing wine brands in the UK Jam Shed, wanted to ensure continued success by driving trial as well as rewarding its loyal consumers for engaging with the brand, through a shopper promotion.

Based on insights from previous Jam Shed  activation, our strategy was to reward as many people as possible. The resulting promotion offered the chance to win from a pool of over 10,000 prizes of various values, including branded  Jam jar glasses, online vouchers, and MONP coupons for Jam Shed.

The promotion ran across UK grocers for 6 months with 2.5m promotional bottles hitting shelves.

Our role:

  • Concept
  • Design & artwork
  • Prize sourcing
  • Microsite build & management

218,000+ entries

Over 53% unique entrants with an average of 8,000+ weekly entries

17% sales increase

YOY for the promotional period

JMS WinKeyVisual Landscape

Creative Development

JMS WinKeyVisual Landscape

Leveraging the unique quirky look and feel of the Jam Shed creative identity, a campaign Key Visual and toolkit were created.

A unique code was required (as proof of purchase) for entry, which was featured within the bottle. These provided for strong stand out on shelf and engagement in store, even where support POS was not used.


Jam Shed became the fastest growing wine brand in the UK for the year

Digital Excellence

An exciting virtual 3D ‘spin to win’ wheel was created to add entertainment value to the promotion. Consumers simply entered their unique code and details to spin the wheel and find out instantly if they were a winner.

The website  provided for the fulfilment of all prizes:

  • Digital vouchers – displayed on the screen and emailed to consumers
  • Money off coupons – immediately generated for consumers to print at home
  • Branded glasses – postal details were collected for physical fulfilment

Prize coupon redemptions 20%

80%+ of entries came from the 'Big 4' grocers

9% consumer engagement rate

with a participation rate of 15%