Insight & Opinion

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November 1st, 2022

Kruger Gift Card - Multi Lingual Promotional Website

We are very proud to have recently launched a new multi-lingual promotional website for Canada's #1 Tissue manufacturer, Kruger.

Grand Central recently produced and hosted a multi-lingual promotion website for Kruger, Canada’s #1 tissue products manufacturer. The goal of this promotion is to reward shoppers that spend $25 or more on Kruger products with a $10 store gift card.

Consumers are invited to register their details via the website including the retailer they purchased from and a photograph of their receipt to prove purchase.

To aid receipt validation Grand Central’s second-generation optical character recognition solution was used. Utilising Google Vision AI to read submitted receipt images, receipts are automatically tested for a correct retailer, product(s) purchased, purchase date and uniqueness to greatly reduce the need to manually review each entry.

Qualifying entries are sent a $10 gift card to use at the retailer they originally purchased from.

To enable review of consumer entries and reward fulfilment, Grand Central also created a secure admin site to allow the fulfilment house and end client to carry out their roles.

The promotion was built in partnership with VCG, the fixed-fee risk specialists.

Grand Central develops promotional, reward and corporate websites as part of integrated campaigns for some of the biggest brands and organisations. For help with planning, designing and building your digital requirements please contact us at / 020 8546 0150