Echo Falls

A Fruity Out of Home Campaign

Our hugely successful digital OOH campaign was fruity, flirty and fun.


Echo Falls wanted to build awareness during the summer holiday season.

With a target market of predominantly women, our big-name wine client asked us to deliver a high-impact campaign that would resonate and reach as widely as possible.

"Lovely bright, fresh and fun colours. Looked like an appealing treat."

Female, 22


We created a bright, refreshing campaign

Our bright, vibrant visuals with falling fruit and the strapline ‘Live life to the Falls’ ran on digital 6-sheets and larger format MVision sites, Mobsta and paid social. Three creative executions showcased the key products. 

The campaign resulted in a significant uplift in sales, and an ad recall that was way above the ODR norm.