“F&BM once again nailed our activation House of Accolade, with exceptional planning and execution. Your collaboration, creativity and focus on excellence really shone through during the week. Thank you”

Caroline Thompson-Hill Managing Director EMEA

Accolade Wines

House of Accolade 2.0

For the second year running, we created a week-long event for Accolade Wines, that saw customers and trade VIPs immersing themselves in the category-leading portfolio of wines and retail innovations.

270 visitors

Tasted and engaged with the wines

270 customers over 3 days

Each with a tailored experience

The Brief

The Brief

We were briefed to build on last year’s event success and deliver a next level experience that would excite and inspire the audience of buying teams and distributors from across the EMEA region, encouraging them to partner with Accolade.

"We managed to take it up another level, which most people thought was impossible!"

Tom Smith, Marketing Director

Our Approach

Our Approach

This year’s fresh approach was to take the category perspective and demonstrate how the portfolio promises to engage every kind of shopper, to drive recruitment and growth.

Based on comprehensive research into occasions and longer-term trends, 5 clear drivers were defined, that would address category opportunities and challenges. The brands’ strategies were rooted in these drivers, which formed the story for the event.

"It’s been both fun and engaging and has enabled us to have really open and honest conversations with our customers."

Peter English, Head of Brand & Digital Marketing

Digital and E-Comm

Digital, E-Comm & Sustainability

Adding to this strategically led content, Accolade’s Digital & E-comm team demonstrated its developments and plans. Also, a special feature was created for the Innovation & Sustainability team to showcase its category-leading innovations and vision for the future.

"An immensely strong event that everybody has come out of feeling great about. It inspired our own teams as well as our customers, who have come out with the key messages of our portfolio. We’ve had amazing feedback from them."

Tom Smith, Marketing Director

From Design to Build

Working with Accolade's Category, Trade and Brand Marketing teams, we initially shaped the concept and then worked it through design to build and delivery of the 3 days of activation. The project has been another rewarding chapter in our long-term partnership with Accolade Wines.

"F&BM understand us as individuals, our business and how to work with us. It’s a breath of fresh air working with them."

Peter English, Head of Brand & Digital Marketing